![]() Homesellers who choose GoldenKey’s most expensive offering, also priced at $3,500, contract an agent to price one home, list one home, put on two open houses, attend one closing and coordinate one transaction.Ĭonsumers who purchase GoldenKey’s service packages can buy additional one-off services from GoldenKey’s a la carte menu if they exhaust the set of services allotted by their package. Homebuyers who purchase homes using GoldenKey-referred agents receive a full rebate of the buyer’s broker’s commission split.īuyers who opt for GoldenKey’s most expensive service package, priced at $3,500, contract an agent to set up one home-search alert, price one home, show three properties, attend one event, make one offer and coordinate one transaction. GoldenKey lets buyers pay flat fees for individual services from agents at brokerages around the country, including pricing a home ($100), showing a home ($100) and making an offer ($200).īut the startup now emphasizes the limited-service packages that it rolled out last year. While consumers must pay for one-off services upfront, those who buy service packages can wait to pay until 48 hours before a transaction closes. GoldenKey’s listing packages Limited-service packages “We see this as a win-win and a shining example of how technology can create efficiency in the real estate market,” he said. The company claims to have helped consumers save more than $700,000 in commission fees on more than $25 million in real estate transactions.Ĭhris Langford, director of Lowe’s Ventures, said in a statement that GoldenKey provides “home buyers with the first fully-custom solution for purchasing their next home” and allows real estate agents “to get paid immediately and directly for the services they provide.” Background on GoldenKeyĪround 2,000 agents in 47 states have signed up to receive business through GoldenKey (formerly known as SoloPro), according to GoldenKey CEO Tommy Sowers. GoldenKey plans to use the cash, which brings its total funding to $3.4 million, to fuel brand awareness and grow its user base across the country. Lowe’s venture arm and a venture-capital firm that counts Trulia founder Pete Flint among its partners (NFX Guild) were among investors that contributed to the funding round. The startup - a marketplace that lets consumers hire agents to perform one-off or bundled services for flat fees - recently nabbed an additional $1.75 million in funding, suggesting some investors also see promise in a startup that’s irked some in the industry. She says her experience demonstrates the value of GoldenKey, the marketplace that sent this business to McFadden. “They’re clients I probably never would have worked with, and they’ve since referred me to other people,” she said of some of these customers. ![]() One seller paid her a traditional commission for buyer representation after she entered the person’s listing into the MLS for a small fee, yielding a combined $4,500 in income, she said. ![]() ![]() The Durham, North Carolina-based real estate agent performed around 60 one-off tasks for customers in 2016. Some real estate agents bristle at idea of working with clients on a fee-for-service basis, but Latrice McFadden says the technique helped her generate $10,000 in extra income last year.
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